Kinesiology and Health Education

Bob Heere is an accomplished researcher who has held academic positions in New Zealand, the Netherlands and the United States, His primary research interests are in consumer behavior, particularly on (brand) community development and identity formation in and through sports. He has conducted research on communities and groups on five different continents, in nations such as New Zealand, Japan, China, Great Britain, Serbia, South Africa, and the United States among others. He has published articles in journals such as the Journal of Sport Management, Sport Management Review, European Sport Management Quarterly, Sport Marketing Quarterly, Journal of Business Ethics, and the Journal of Marketing Theory and Practice. He serves on the editorial board of Sport Marketing Quarterly. In 2012, he published his first book Het Olympisch Speeltje, providing a critical view on the current Dutch ambition to host the 2028 Summer Olympics, for which he received much acclaim in the Dutch press media. He currently is involved with research projects with the University of Texas at San Antonio Roadrunners, Fulham FC Foundation, and the Multi-cultural Refugee Coalition in Austin.

2005 Ph.D. The Florida State University, Sport Management.

Heere, B., Walker, M., Yoshida, M., Ko, Y. J., Jordan, J., & James, J. D. (In press). Brand community development through associated communities: Grounding community measurement within social identity theory. Journal of Marketing Theory and Practice.

Grant, N., Heere, B., & Dickson, G. (In press). New sport teams and the development of brand community. European Sport Management Quarterly.

Heere, B., & Walker, M. (In Press). Consumer Attitudes towards Responsible Entities in Sport (CARES): Scale Development and Model Testing. Sport Management Review.

Walker, M., Heere, B., Parent, M. M., & Drane, D. (2010). Social responsibility and the Olympic Games: The mediating role of consumer attributions. Journal of Business Ethics, 95(4), 659-680.

Heere, B. (2010). A new approach to measure perceived brand personality associations among consumers. Sport Marketing Quarterly, 19(1), 17-24.

• 2005 - Runner up NASSM student research competition, NASSM Conference, Regina, Canada.
• 2009 - Best case study award EASM Conference, Amsterdam, the Netherlands.

Walker, M., Woolf, J., & Heere, B. (2010). Impacts of charity sport events on physical activity behavior. American Association for Physical Education, Recreation and Dance. Funded for $ 7,500.

Heere, B. (2010). The Global Sport Management program marketing fund. Florida State University. Funded for $1,000.

Heere, B., Lim, S. Y., Kim, C. Y., Chung, K. S., & Ogura, T. (2009). The impact of World Cup 2002 on the bilateral relationship between South Korea and Japan. North American Society for Sport Management Research Grant. Funded for $1,540.

Heere, B., Dixon, M., & Green, B. C. (2009). International Community participation project. Funded by the Mulier Instituut for $1,906.26 in kind.