Marlene Dixon

Marlene Dixon

Adjunct Associate Professor

Sport Management


Office & Hours

Office: BEL 614
Monday: 1-3pm
Also by appointment



Courses of Instruction
Theory and Critical Issues in Sport Management Research— This is an upper-level graduate course the purpose of which is to introduce the student to major theoretical paradigms within sport management as a social science, then to investigate the development and usage of those theories as they relate to current research in sport management.  Using this knowledge, students will be able to begin developing their own research agenda by identifying and expanding key questions within their area of interest.
 Human Resource Management in Sport—This graduate level course examines the strategic role of human resource management in sport organizations.  Traditional HR functions such as selection, training, and development are covered.  The course also focuses, however, on how human resources can be maximally utilized as a core competency within the sport organization.
 Social and Cultural Aspects of Sport—an upper-division undergraduate course that investigates social and ethical issues related to sport participation and the sport industry.  The course covers sport in relation to issues such as race, gender, the media, religion, violence, disability, and performance enhancing substances.
 Revenue and Budgeting for Sport—an upper-division course that teaches and applies financial, accounting, and budgeting principles and skills in sport organizations.
 Sport Finance—a graduate level course that explores the issues of managerial and capital financial management in the sport industry with particular emphasis on long-range financial implications of various corporate and league structures.

Mailing Address
The University of Texas at Austin
Department of Kinesiology and Health Education
2109 San Jacinto Blvd.
Austin, Texas 78712-1415
UT Mail Code: D3700

Full Vita
download vita (pdf)



Marlene Dixon, a member of Phi Beta Kappa, graduated with a B.A. in Biology and Sociology from Trinity University (San Antonio) where she was a four-year letter winner and captain of the women's basketball team. She went on to coach for several years at the NCAA Division III level where she won several conference championships in volleyball and basketball before returning to The University of Texas for her MEd in Sport Administration. She then earned her Ph.D. in Sport Management from The Ohio State University. As director of the Sport and Life Quality Lab, Dixon works on improving the sport participation experience particularly for girls and women. She lives in Burnet with her husband Stuart and three children Justin, Cody, and Avery.




2002, Ph.D. The Ohio State University, Sport Management


Representative Publications

*Dixon, M.A., & #Warner, S. (2010).  Employee satisfaction in sport: Development of a multi-dimensional model in coaching. Journal of Sport Management, 24, 139-168.

 *Dixon, M.A. (2009).  From their perspective: A qualitative examination of physical activity and sport for working mothers.  Sport Management Review, 12, 34-48.

 *Dixon, M.A., #Warner, S., & Bruening, J. (2008). More than just letting them play: The enduring impact of parental socialization in sport for females.  Sociology of Sport Journal, 25, 538-559.

 *Dixon, M.A., & Sagas, M. (2007). The relationship between organizational support, work-family conflict, and the job-life satisfaction of university coaches.  Research Quarterly for Exercise and Sport, 78, 236-247.

 *Dixon, M.A., & Bruening, J. (2005).  Perspectives on work-family conflict: A review and integrative approach. Sport Management Review, 8, 227-254.

Recent Awards

  • 2011 Sport Management Association of Australia and New Zealand Best Conference Paper Award. 
  • Fellow, T.L. Long Professorship in Education, 2011- present
  • Dean’s Research Fellowship Award, The University of Texas at Austin, Fall 2011
  • Research Fellow, North American Society for Sport Management, 2008

Current Research Projects and Grants

NIH. Everybody Plays: A Feasibility study of a tailored sport intervention for middle school girls. M.A. Dixon (PI), B.C. Green (Co-I), D. Castelli (Co-I); R.M. Brothers (Co-I), and J. Bartholomew (Co-I). $275,000. August 2013- August 2015.  (Applied)

USA Football. Youth Football Study.  M.A. Dixon (Co-PI), B.C. Green (Co-PI), and L. Chalip (Co-PI).  $10,000. February 2012- July 2013.

USA Football. Understanding Factors that Impact Girls’ Participation in Sport: The Case of Flag Football.  M.A. Dixon (Co-PI) and B.C. Green (Co-PI). $8,000.  April 2011- May 2012. (Awarded).

North American Society for Sport Management. Using Youth Sport to Enhance Parents' Sense of Community: A Mixed-Methods Approach. S. Warner (Co-PI) and M.A. Dixon (Co-PI). August 2011 – May 2012). $2300.  (Awarded).


Research Interests and Expertise

My research interests include: 1) The study of human performance management in non-profit athletic departments and other sport-related organizations; 2) work-family conflict in sport organizations, 3) the identification of reasons associated with participation and withdrawal in youth sport and the design of sport programs that increase and prolong involvement in physical activity.

Boards, Committees and Associations

  • Professional Memberships
  • 1999- present      North American Society for Sport Management (NASSM)
  • 2001- present      American Alliance for Health, Physical Education, Recreation, and Dance
  • 2005- present      Center for Women’s and Gender Studies Affiliate, Univ. of Texas
  • 2008- present      College Sport Research Institute
  • 2002 – 2008        Academy of Management
  • 1999- 2001         North American Society for the Sociology of Sport
  • Editorial Boards
  • Journal of Sport Management, 2010- present
  • Sport Management Education Journal, Case Study Section Editor, 2008- present
  • Journal of Issues in Intercollegiate Athletics, 2007- present 
  • Journal of Contemporary Athletics, 2007- present