Jules Woolf, Ph.D.

Lecturer, Kinesiology & Health Education

Office:
Bellmont Hall 222
Department of Kinesiology and Health Education
The University of Texas
Austin, Texas 78712

Telephone:
512-232-2376 (office)
512-471-8914 (fax)

E-Mail: juleswoolf@mail.utexas.edu

Educational Background

• 2007 Ph.D. University of Texas at Austin, Sport Management
• 2001 M.Ed. University of Texas at Austin, Exercise Physiology and Nutrition
• 1996 B.Sc. (Hons) University of Wolverhampton (England), Sport Science 

Publications

• Draper, N. & Woolf, J. (1996) A strength and sprint training program for pre-elite wheelchair athletes.     Peak Performance, 75, 2-7.
• Woolf, J. (2008). Competitive advantage in the health and fitness industry:  Developing service bundles. Sport Management Review 11, 51-75.
• Warner, S., Challip, L., & Woolf, J. (in press). Youth leagues, training camp, and adult tournament: The Austin Wranglers’ fan development strategy.  Sport Management Review.
• Woolf, J. (under review). Information processing of fear and disgust eliciting messages. (submitted to Cognition and Emotion- September 2008).
• Woolf, J. (in progress). Disgust eliciting images increase participation in vigorous exercise and sport. (to be submitted to Journal of Health Communication- December 2008).
• Woolf, J.  (in progress). A content analysis of strength training programs of NFL football teams from 1999.  (to be submitted to The Journal of Strength and Conditioning Research- January 2009).
• Woolf, J. (in progress).  Leveraging sport sponsorship: The way in which in game sponsorship strategies affect consumer recognition of team sponsors. (to be submitted to International Journal of Sport Communication- March 2009).
• Woolf, J. (in progress).  Communicating change in league affiliation to sport fans:  The impact of moving from AFL to AF2. (to be submitted to Journal of Sport Management, May 2009)
• Woolf, J. (in progress).  Is it frightening or disgusting?  The use of graphic images in health communications and the effectiveness of these communications on behavioral change.  (to be submitted to Communication Monograph- July 2009).

Grants

• 2005    University of Texas at Austin Special Research Grant ($750). Awarded to B.C Green (PI) and Jules Woolf (AI). Development of marketing communications using disgusting images to determine people’s attitudes  and behaviours towards sport and exercise participation.

Presentations

• Woolf, J. (2008, April).  Fear negatively impacts message encoding of a health promotion
  message. Research Consortium, American Alliance for Health, Physical
  Education, Recreation and Dance National Convention, Fort Worth, USA.
• Woolf, J. (2008, April).  The effects of disgust eliciting persuasive messages on physical
  activity. Research Consortium, American Alliance for Health, Physical Education,
  Recreation and Dance National Convention, Fort Worth, USA.
• Woolf, J. (2008, April).  Transition in Doping.  Sport History, Philosophy, and Forum. 
  American Alliance for Health, Physical Education, Recreation and Dance
  National Convention, Fort Worth, USA.
• Woolf, J. (April, 2008).  Steroid use in sports: Interdisciplinary approaches for ongoing
  problems.  McCraw Lecture series, University of Texas at Austin, USA.
• Green, B.C., & Woolf, J. (2007, October). Understanding the Effects of Emotional
  Appeals on Health Promotions:  Can fear and disgust promote physical activity?
  Paper presented to the Invited Lecture Series, Department of Sport Management,
  Isenberg School of Business, University of Massachusetts, Amherst, MA.
• Moore, J. L., Woolf, J., & Oeklers, C. (2004, Nov). Function-matching and social
  influence: Protecting the health of Hispanic adolescents with self-expressive
  messages. Annual Conference of the National Communication Association, Chicago, USA.
• Woolf, J., & Green B. C. (2002, June).  Fitness testing as an augmentation to sport and
  fitness services. Annual Conference of the North American Society for Sport
  Management, Canmore Alberta, Canada. 
• Woolf, J. (1996, May). The effects of oral creatine supplementation on 90 seconds of
  maximal cycling.  British Association of Sport and Exercise Science Student
  Conference, Wolverhampton, England.
• Woolf, J. (1996, May).  A case study investigating the development and implementation
  of a training protocol for pre-elite wheelchair athletes. British Association of
  Sport and Exercise Science Student Conference, Wolverhampton, England.