Bob Heere, Ph.D.

Assistant Professor, Kinesiology & Health Education

Office:
Bellmont Hall 222
Department of Kinesiology and Health Education
The University of Texas
Austin, Texas 78712

Telephone:
512-232-2120 (office)
512-471-8914 (fax)

E-Mail: bheere@mail.utexas.edu

Educational Background

• 2005 Ph.D. The Florida State University, Sport Management. 
• 2001 M.A. University of Amsterdam, International Affairs.
• 1996 Propedeuse University of Leiden, Netherlands, Public Administration

Publications

Refereed Articles

• Heere, B., & James, J. D. (2007). Sports teams and their communities: Examining the influence of external group identities on team identity. Journal of Sport Management, 21(3), 319-337.
• Heere, B., & James, J. D. (May 2007). Stepping outside the lines: Developing a multi-dimensional team identity scale based on Social Identity Theory. Sport Management Review, 10(1), 65-91.
• Heere, B. & Dickson. G. (2008). Measuring attitudinal loyalty: Separating
  the terms of affective commitment and attitudinal loyalty. Journal of Sport Management, 22(2), 227-239.

Other Publications

• Heere, B. (2008).  Title IX en Amerikaanse Universiteitssporten. Sport & Strategie,  2(1), 15-18. 
•  Heere, B. (2007). Sport Management education in the Netherlands. Sport & Strategie, 1(1), 44-45. 
• Heere, B. (2006). An alternative approach to fan loyalty. Cruyff Academics International Sport Management Journal, 4, 12-14.
• Heere, B. (2005).  Internal and external group identities of a sports team: The development of a multi-dimensional team identity scale. Unpublished doctoral dissertation. Florida State University, Tallahassee, FL.
• Heere, B. (2006). De vereniging als brand community: Een alternatieve route naar success. Sport, Bestuur & Management, 54-55.
• Heere, B., & Oldenboom, E.  (August 19, 2003). Gemeenten moeten clubs niet spekken, NRC Handelsblad.
• Heere, B., & Oldenboom, E. (2003). Overheidssteun aan BVO’s; het einde van een ijdperk? Landelijk Contact, (October 2003). 
• Heere, B. (March 2002). Malversaties in de voetbalwereld; de schimmige transfermarkt; Justitiele verkenningen, 28(6). translated: Malversations in the world of soccer; Amateurism, division and a hazy transfer-market; Juridical Explorations (academic journal of the Department of Justice in The Netherlands), 28(6).
  

Presentations

• Heere, B., Jordan, J., & Ko, Y. J. (May 2008). Brand positioning through external brand communities. Presented at NASSM Conference, Toronto, Canada.
• Heere, B., & Bogdanov, D. (May 2008). National identity and motivations to attend Euro 2004: A comparison of English and Dutch fans. Challenges facing football in the 21st Century, hosted by the University of Bern. 
• Heere, B. (November 2007). Group Identity Measurement in a Multi-Group Setting: The Impact of University, City and State Identity on Team Identity. Presented at SMA Conference, Pittsburgh.
• Heere, B. (May 2007). The myth of brand personality: A new tool for measuring brand associations for sport teams. Presented at NASSM Conference, Miami
• Heere, B. (2007). Brand development of a football club.  Cruyff Academics International Forum, Mexico City
• Heere, B. (2006). Measuring team loyalty: Changing the psychological commitment to team scale to the Team Loyalty Scale. Presented at 13th  Commonwealth International Sport Conference, Melbourne. 
• Heere, B. (2005). Team identity from an organizational perspective: The development of a multi-dimensional team identity scale. Presented at SMAANZ Conference, Canberra.
• Heere, B., James, J. D., & Kent, A. (2005). Team loyalty: The influence of internal and external group identities. Presented at NASSM Conference, Regina.
• Heere, B. (2004, October).  Team Identification: The external group identities of a sports team.  Presented at the 6th Annual Florida State University Sport Management Conference, Tallahassee, Fl.
• Heere, B. (2003, July).  The U.S. sport market: An introduction to a different world.  Presented at the Mulier Institute, ‘s Hertogenbosch, the Netherlands.