Bob Heere, Ph.D.

Assistant Professor, Kinesiology & Health Education

Office:
Bellmont Hall 222
Department of Kinesiology and Health Education
The University of Texas
Austin, Texas 78712

Telephone:
512-232-2120 (office)
512-471-8914 (fax)

E-Mail: bheere@mail.utexas.edu

Full Vitae

Educational Background

• 2005 Ph.D. The Florida State University, Sport Management. 
• 2001 M.A. University of Amsterdam, International Affairs.
• 1996 Propedeuse University of Leiden, Netherlands, Public Administration

Publications

Refereed Articles

• Heere, B., Walker, M., Yoshida, M., Ko, Y. J., Jordan, J., & James, J. D. (In press). Brand community development through associated communities: Grounding community measurement within social identity theory. Journal of Marketing Theory and Practice.
• Grant, N., Heere, B., & Dickson, G. (In press). New sport teams and the development of brand community. European Sport Management Quarterly.
• Heere, B., & Walker, M. (In Press). Consumer Attitudes towards Responsible Entities in Sport (CARES): Scale Development and Model Testing. Sport Management Review.
• Walker, M., Heere, B., Parent, M. M., & Drane, D. (2010). Social responsibility and the Olympic Games: The mediating role of consumer attributions. Journal of Business Ethics, 95(4), 659-680.
• Heere, B. (2010). A new approach to measure perceived brand personality associations among consumers. Sport Marketing Quarterly, 19(1), 17-24.
• Heere, B. & Dickson. G. (2008). Measuring attitudinal loyalty: Separating the terms of affective commitment and attitudinal loyalty. Journal of Sport Management, 22(2), 227-239.
• Heere, B., & James, J. D. (2007). Sports teams and their communities: Examining the influence of external group identities on team identity. Journal of Sport Management, 21(3), 319-337.
• Heere, B., & James, J. D. (May 2007). Stepping outside the lines: Developing a multi-dimensional team identity scale based on Social Identity Theory. Sport Management Review, 10(1), 65-91.

Grants

• Walker, M., Woolf, J., & Heere, B. (2010). Impacts of charity sport events on physical activity behavior. American Association for Physical Education, Recreation and Dance. Funded for $ 7,500.
• Heere, B. (2010). The Global Sport Management program marketing fund. Florida State University. Funded for $1,000.
• Heere, B., Lim, S. Y., Kim, C. Y., Chung, K. S., & Ogura, T. (2009). The impact of World Cup 2002 on the bilateral relationship between South Korea and Japan. North American Society for Sport Management Research Grant. Funded for $1,540.
• Heere, B., Dixon, M., & Green, B. C. (2009). International Community participation project.  Funded by the Mulier Instituut  for $1,906.26 in kind.

Recent Presentations

• Walker, M., Woolf, J., & Heere, B. (March 2011). RC grant findings: The impact of charity sport participation on physical activity behavior. Poster to be presented at the annual convention of the American Alliance for Health, Physical Education, Recreation, & Dance. San Diego, CA. 
• Bogdanov, D., & Heere, B. (October 2010). The role of team identity on national identity in Serbia. Presented at the 2010 Sport Marketing Association Conference, New Orleans, Louisiana.
• Walker, M., & Heere, B. (October 2010). Measuring Sport Consumer Attitudes towards Corporate Social Responsibility: Scale Development and Validation. Presented at the 2010 Sport Marketing Association Conference, New Orleans, Louisiana.
• Heere, B., & Walker, M. (August 2010). Uniting the South African nation: The effect of ethnic and national identity on support of the World Cup 2010. Presented at the 5th International Conference for Interdisciplinary Social Sciences at the University of Cambridge.
• Heere, B., & Walker, M. (June 2010). The effects of national and ethnic identity on event support for the World Cup 2010 in South Africa. Presented at the International Sport for Development and Peace Association Power of Sport Summit, Boston, Massachusetts.
• Heere, B., Kim, C. Y., Yoshida, M., Ogura, T., Chung, K. S., Lim, S. Y., & Nakamura, H. (June 2010). The changing relationship between South Korea and Japan: The performance of the South Korean team during World Cup 2002. Presented at the International Sport for Development and Peace Association Power of Sport Summit, Boston, Massachusetts.
• Li, L., Woolf, J., & Heere, B. (May 2010). A game between catcher and cheater: Determining factors that influence athletes’ decision to dope. Presented at NASSM Conference, Tampa, Florida.
• Kim, C. Y., Yoshida, M., Ogura, T., Chung, K. S, Lim, S. Y., Nakamura, H., & Heere, B. (May 2010). The impact of World Cup 2002 on the bilateral relationship between South Korea and Japan. Presented at NASSM Conference, Tampa, Florida.
• Heere, B., Dickson, G., & Grant, N. (September 2009). New sport teams and the development of brand community. Presented at EASM Conference, Amsterdam, the Netherlands.
• Heere, B., Walker, M., Parent, M., Drane, D., Aamon, R., & Kent, R. A. (September 2009). Corporate social responsibility in sport. Workshop presented at EASM Conference, Amsterdam, the Netherlands.
  
  

Editorial Responsibilities

• International editor for the Dutch Journal Sport en Strategie. Sport en Strategie is the new Dutch equivalent of journals such as the Sports Business Journal and the Journal of Sports Business.

Awards

• 2005 - Runner up NASSM student research competition, NASSM Conference, Regina, Canada.
• 2009 - Best case study award EASM Conference, Amsterdam, the Netherlands.